6.2 million Canadians have a disability.
Does your advertising include them?
The images created for advertising have the power to influence thinking. But what about the images that are not created? These have power too. Right now the lack of disability seen in advertising images is telling us that 6.2 million Canadians do not belong.
As an industry, it’s time to make our marketing more inclusive. As an industry we have to widen the context that people with disabilities are seen in. As an industry, it’s time to do better and be more inclusive within commercials, photos, recordings and text.
And you are a big part of that help. THANK YOU!!! By signing the Dear Everybody Agreement, you are taking the first step to creating more representative advertising.
It’s no secret that people with disabilities are underrepresented or excluded, often included only as a token sympathy character or source of inspiration.
But that stops now—and it starts with you.
It will take an industry to end stigma. Join these influential partners who have already signed The Dear Everybody Agreement.
Want to know more about what it means to sign the Dear Everybody Agreement? Reach out to Sarah Barker, VP Public Engagement at firstname.lastname@example.org.