It’s time to include disability in the picture.
Sign the #DearEverybody Agreement
As a consumer, I expect the media images I consume to represent my society. This requires casting people with disabilities, who make up 22% of Canadians.
To this end, I will endeavour to support brands that include people with disabilities and demand that other brands take steps to do the same by signing this agreement.
Disability is missing from the picture.
In Canada, 22% of the population lives with a disability, but that number is not reflected in our advertisements, films, and television shows. Dear Everybody aims to create a shift in the media landscape by encouraging brands and companies to start generating inclusive messaging and advertising. We’re encouraging the public to sign the agreement and join us in demanding inclusive and diverse representation.
Are you an advertiser? We need your help. Learn more at deareverybodyagreement.com
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