While 22% of Canada’s population lives with a disability, that number is still not reflected in our media, brands, or advertising. Nor is that 22% considered when it comes to issues of accessibility and inclusion. And we need to change that.
Want to know what you can do to continue helping end the stigma and ableism for kids and youth with disabilities? #DearEverybody it’s time to take action. And here’s how.
Learn about ableism
Discrimination towards someone based on their abilities, often favouring those who do not have a disability and seeing less value in those that do. Ableism can be reflected in actions, words, behaviours, and access issues.
Dear Everybody in Action
We wanted to create a shift in the media landscape by asking brands, companies, broadcasters, and producers to start including disability in the picture. So we asked. They committed. And our partners delivered. Since signing the Agreement, we have seen so much positive change made in our communities.
But we’re not done yet.
Dear Everybody Panel Series
The best way to #EndAbleism is to talk about it—and that’s what we’re doing. We’ve asked experts, the community, and those with lived-experience to share their stories to help you better understand exactly why #DearEverybody matters and how you can make a change.
Unpacking ableism: ‘What are you talking about?’
September 23 | 7-8pm
Disability in Marketing: ‘Are you including disability in the picture yet?’
September 29 | 12-1pm
How to avoid ableism in language and communication
October 12 | 7-8pm
Ableism in the workplace
October 25 | 12-1pm
Sign up to learn more
Not sure where to start? Sign up for our newsletter and we’ll send you all the resources and information you need to understand what ableism means and what you can do to end it.