In the Media

MEDIA

Read the latest media coverage about the Holland Bloorview community and the #DearEverybody campaign.

CBC Metro Morning Profiles Ambassadors Tai and Sheriauna

CBC Metro Morning’s Matt Galloway speaks with Tai Young and Sheriauna Hasse, two young actors who only get to play roles of characters who have disabilities.  As ambassadors for Holland Bloorview Kids Rehabilitation Hospital they hope to change that, and see other performers with disabilities

CTV News Channel Talks Dear Everybody

CTV News Channel’s Angie Seth speaks to Sandra Hawken, president and CEO, Holland Bloorview Foundation and Tai Young, spokesperson for Holland Bloorview’s Dear Everybody campaign.  Sandra and Tai explain that Holland Bloorview wants to create more possibilities for kids with disabilities, and that this should be done through increased media representation.

Strategy profiles Holland Bloorview’s Dear Everybody campaign

The magazine cites Sandra Hawken, president and CEO, Holland Bloorview Foundation, who explains that the hospital wants to advance its campaign by asking companies and brands to sign the “Dear Everybody Agreement,” pledging to create work representative of all Canadians, including those with disabilities.

Dear Everybody, it’s time to address disability stigma in the media (opinion)

Toronto.com publishes an opinion piece from Tai Young, a Holland Bloorview ambassador and spokesperson for the hospital’s Dear Everybody anti-stigma campaign. Young explains, “I’m not socially affected by my disability, and I think more roles and opportunities need to be created in the media where disability isn’t just the sad backstory.”

CTV News Toronto – News at Six profiles ambassador Tai Young

CTV News Toronto – News at Six profiles Holland Bloorview ambassador, Tai Young, about the hospital’s Dear Everybody campaign.  Young states, “If they were to see more of that (wheelchairs), they would understand.  Even if someone has a prosthetic arm, why can’t they play a role that doesn’t have a disability?”

New campaign challenges media to include more people with disabilities

CTV Your Morning profiles George and Sheriauna about Dear Everybody, Holland Bloorview’s campaign that challenges media to include more people with disabilities.  George shares his experiences as an actor with a disability while Sheriauna expresses her desire to act in an industry that needs to be more inclusive.

The Message profiles Dear Everybody campaign launch

The Message profiles Holland Bloorview’s launch of year three of its Dear Everybody campaign which calls on brands to include more disability in their advertising.  Some brands have already pledged their support.  Find out which brands back the initiative.