Strategy speaks to Holland Bloorview about the forgotten “ism” in its latest campaign

The fifth year of the Dear Everybody campaign is urging Canadians to talk about “ableism” by amplifying the voices of six kids and youth who share their hurtful experiences with ableism. Ashleigh Saith, vice president of strategy and public engagement at the Holland Bloorview Foundation, noted wanting to leverage this “moment in time where people are more aware about what’s going on in terms of social inequities”.